The end of the craze was just as swift and extremely devastating, with rare Beanie Babies deemed worthless as quickly as they'd once been deemed priceless. With no advertising or big-box distribution, creator Ty Warner - an eccentric college dropout - become a billionaire in just three years. In the annals of consumer crazes, nothing compares to Beanie Babies. Bissonnette draws on hundreds of interviews (including a visit to a man who lives with his 40,000 Ty products and an in-prison.
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